top of page

Marketing for people 

About us

We are a group of enthusiastic researchers who want to create positive social impact through research. 

Zuzana Chytková, Ph.D.


Founder and director of CSM, assistant professor of marketing at the Department of Economics in Prague


She studied marketing and market research at the University of Pisa, where she acquired a European doctorate. Since 2010, she has been working in the field of consumer behavior at the Department of Marketing at the University of Economics in Prague. She specializes in research on symbolic, socio-historical and cultural aspects of consumption. Besides the University of Pisa, she also worked at universities in Denmark and France, with which she has been continuously cooperating on projects related to health and immigration. She presented her work at international conferences in the United States, Britain, France and others. She is an author of many publications published by Czech and international professional journals such as Advances in Consumer Research; Consumption, Markets and Culture and Research in Consumer Behavior. She is a member of the Marketing Institute and a member of the international professional organization Association for Consumer Research. 

Michaela Hráčková Pyšňáková, Ph.D. 


Co-founder of CSM, Researcher at Medallia, USA


She has been engaged in research since 2005 and has extensive experience in both academic and commercial research. Since 2011, she has been working at leading research agencies in the

Czech and USA market (GfK, Omnicom Media Group, Medallia). She specializes in research of brand

media communication and designed research projects for major clients in the Czech market. She also has extensive experience with research abroad, including the UK and the USA. Currently, she works as a UX and CX researcher in Silicon Valley in California and explores the impact of technology on people´s lives. She received a doctorate in sociology at the Faculty of Social Studies at Masaryk University in Brno. She has participated in a number of grant projects, among others: European Value Study and Improvement of Competencies - soft skills (Ministry of Education, Youth, and Sports) and is the author of the book Reconceptualising Mainstream Youth, which explores the impact of consumer lifestyles on shaping young people's identities in the Czech Republic.


Mgr. Michal Koníček


Associate Director, Global Modelling Unit at Ipsos MORI, United Kingdom


He studied sociology at Charles University, Prague. He began working with the research agency 

Ipsos in the Czech Republic in 2005 and has been in the branch office in the UK since 2011. He 

focuses on quantitative research, especially in the area of ​​methodology and statistical data 

analysis. He is a team member of analysts specializing in marketing studies intended to map the 

market and consumer understanding in EMEA and APAC regions. He participates in the 

development, implementation and execution of globally standardized research tools and provides 

consulting for case studies in research design, methodology, and analysis for local research 


Mgr. Veronika Vackeová


Client Service Senior Research Executive Millward Brown Czech Republic


She studied sociology at Charles University, Prague. Since 2010, she has been working at 

Millward Brown, one of the world's leading agencies in market research, specializing in brand 

research, marketing activities and communication effectiveness research. Veronika leads the 

projects and provides strategic consulting to local and international clients. She has knowledge 

and experience in both qualitative and quantitative research. Besides that, she is a member of 

Firefly - a qualitative global network.

She has 8 years of experience in applied research, market research, advertising and 

international trade. She has study and work experience in the United States, Germany, and 

Great Britain. Among other things, she worked for the Louisiana International Business Center, 

FEMA (Federal Agency for Crisis Management), research agency IPSOS, etc.

bottom of page