The aim of the Center for Social Marketing is gathering information about societal problems (e.g. health, poverty, aging) in order to create an information bank that draws on synergies between projects and themes and from the international social science theory. This information bank is created in collaboration with commercial companies that are familiar with these issues.
The second objective of the Center is the application of acquired information and knowledge in specific social marketing programs which clearly appeal to a specific group of consumers and try to offer them more attractive alternatives to their current behavior. This gives consumers, not a restriction arising from changes in established behaviors (smoking, unhealthy rating, etc.), but an alternative which increases the feeling of satisfaction. These social marketing programs can either be focused on specific behaviors of a general nature, or smaller, more specific programs
associated with a particular organization.