We deal with complex issues in depth
Through primary research, we investigate why people behave the way they behave. What triggers their behavior? What are the barriers to change?
We deal with complex issues and trends that affect society as a whole. We focus on areas which can pose a possible challenge to society or individuals, and we believe that these areas (e.g. health, age, gambling) are crucial for both nonprofit and the commercial sectors.
We are deeply dedicated to these issues. As we apply in our analyses social science theories as well as the experience and knowledge acquired in other fields, we bring unique and valuable insights to these key areas of our social life.
We solve practical problems by applying the principles of academic research to them. We use sociological and anthropological theories and the theory of consumer behavior to thoroughly explore the problem and to find the best solution for the given project.
Our services
The Center is open to any specific requests from organizations that need well-devised research or consulting on issues related to societal trends and issues. We are very glad to discuss any potential project with you.
The Center is open to any specific requests from organizations that need well-devised research or consulting on issues related to societal trends and problems. We would be happy to discuss any potential project with you.
The Center for Social Marketing provides services for both, commercial and non-profit sectors, or the government. We are here for all organizations that encounter social problems. Based on our knowledge of these topics we can offer solutions that work. CSM can provide its partners support during all stages of social-marketing program planning, cause-related marketing campaigns, socially-oriented communications campaigns or CSR, including:
● a preliminary survey of secondary data,
● qualitative research that generates valuable insights,
● quantitative research that examines these insights for specific consumer group,
● assistance while designing the program itself
We apply our knowledge in practice and in real life
We believe that valuable information about social problems and trends should be used in practice. We believe that this information can be applied to the benefits of consumers by both nonprofit and commercial sectors. In this context, the social-marketing programs represent a
unique opportunity of how to achieve this goal.
We are the only organization in the Czech Republic that offers a comprehensive social-marketing approach, including the application of acquired information in the design of the final social-marketing program according to the specific needs of the given organization.
Marketing for people
